September 5, 2007
- GMO Marketing
September 5, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Lasik Web
Tokyo – September 5, 2007 – GMO Internet Group company, GMO Marketing, yesterday opened a new Lasik clinic introduction site for “long tail media” using SEO*1/LPO*2. At the same time it has launched advertising sales for the site.
Lasik Web
Lasik is a form of corrective eye surgery that has recently been gaining attention around the world. Despite attracting a high level of interest there are as yet only limited resources on the Internet for obtaining details regarding surgeons, procedures and other general Lasik information.
At GMO Marketing we decided to introduce the Lasik Web service to help connect clinics and patients throughout Japan by offering a site that takes full advantage of the characteristics of long tail media.
Site Name | Lasik Web |
URL | |
Site Overview | Easy to locate information A search site for locating Lasik Clinics throughout Japan. Users can search by a range of search conditions including nearest train station and business hours for easy access to the information they need. In addition LPO automatically displays content appropriate to the user’s location and search terms thus increasing usability. Cost effective Extensive SEO attracts high numbers of users that know what they are looking for out of search results. It also offers advertisers a low-price advertising option. |
Long Tail Media
We already operate the services Anata no machi no fudousan and Anata no machi no s-reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Lasik Web will receive the same response.
GMO Marketing Web Sites
Anata no machi no fudousan | A real estate agent search site covering the whole of Japan |
Anata no machi no s-reform | A renovation company search site covering the whole of Japan |
Anata no machi no gakushujuku | |
Lasik Clinic search site covering the whole of Japan |
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions, Internet advertising and online securities trading to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital ￥25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |