September 19, 2007
- GMO Marketing
September 19, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Orthodontist Search Site
Tokyo – September 19, 2007 -- GMO Internet Group company, GMO Marketing, yesterday opened a new orthodontist search site for “long tail media” using SEO*1/LPO*2. At the same time it has launched advertising sales for the site.
Anata no Machi no Kyousei-Shika
Straight teeth create a good impression and look healthy and this is why orthodontics has become popular around the world. Despite this it is still relatively difficult to locate details regarding orthodontists, procedures and other relevant information using an Internet search engine. The reason for this difficulty is that the information the user is looking for doesn’t always show up in their search results. This is partly because the influence of SEO, sponsor sites and other factors has left a gap between user expectations and actual search results.
Users with the same search objectives can return completely different search results depending on the search terms they enter. GMO Marketing aims to create sites with improved usability that caters to diverse user needs.
Anata no machi no kyousei-shika offers users a search engine that returns relevant results and at the same time offers information providers (advertisers, web site operators) an environment in which they can effectively reach users that want the information they are offering.
Anata no Machi no Kyousei-Shika - Features
Site Name | Anata no machi no kyousei-shika |
URL | |
Site Overview | Easy to locate information A search site that locates orthodontists throughout Japan. Users have easy access to the information they need and can specify a range of search conditions including nearest train station and municipality. In addition LPO automatically displays content appropriate to the user’s location and search terms further increasing usability. Cost effective Extensive SEO attracts high numbers of users with specific search objectives. It also offers advertisers a low-priced cost effective advertising option. |
Anata no Machi no Kyousei-Shika – Advertising Rates
In major cities and the 23 wards of Tokyo | ￥735,000/ per year (inc. tax) |
Other Areas | ￥525,000/ per year (inc. tax) |
Note: Contract length is one year
Please contact us for further details
Long Tail Media
We already operate the services Anata no machi no fudousan and Anata no machi no refomyasan. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Anata no machi no kyousei shika will receive the same response.
The GMO Marketing Anata no Machi Series
GMO Marketing developed the industry specific portal site series, Anata no machi to connect users with the information they need as well as to provide advertisers, web site operators etc. with a platform for effectively reaching the users that seek the information they provide.
Anata no machi no fudousan | A real estate agent search site covering the whole of Japan |
Anata no machi no refomyasan | A renovation company search site covering the whole of Japan |
Anata no machi no gakushujuku | |
Lasik Web | A Lasik Clinic search site covering the whole of Japan |
GMO Marketing aims to improve usability and user satisfaction by building matching service web sites for advertisers aiming to effectively reach users with specific search goals.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | Internet Media |
Capital | ￥50,000,000 (paid-in capital ￥25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |