October 1, 2007
- GMO Marketing
October 1, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Cosmetic Surgery Clinic Search Site
Tokyo – October 1, 2007 -- GMO Internet Group company, GMO Marketing, yesterday opened a new cosmetic surgery introduction site for “long tail media” using SEO*1/LPO*2. At the same time we are launching a start-up campaign that runs through to the end of October and offers a special discount on registration screening.
Beauty Channel
When it comes to cosmetic procedures we want to be sure that we are employing safe and reputable practitioners and methods. Many people use the Internet to seek information on clinics and procedures.
GMO Marketing has launched the cosmetic surgery clinic search site, Beauty Channel to provide users with a convenient way to obtain the information they need on cosmetic surgery.
Beauty Channel offers users a search engine that returns relevant results and at the same time offers information providers (advertisers, web site operators) an environment in which they can effectively reach users that want the information they are offering.
Beauty Channel - Features
Site Name | Beauty Channel |
Site Overview | Find information easily using specific search criteria A search site for locating cosmetic surgery clinics throughout Japan. Users can specify a range of search criteria including area, nearest train station, municipality, procedure and area of concern. In addition LPO automatically displays content appropriate to the user’s location and search terms thereby increasing usability. |
Cosmetic surgery guides are published on the site for increased usability Site includes cosmetic surgery guides and explanations of procedures | |
Cost effective Extensive SEO attracts high numbers of users that know what they are looking for via search results. It also offers advertisers a low-price advertising option. In addition, the site has divided clinics into several categories making it possible for advertisers to target specific users. |
Advertising Rates and the Start-up Campaign
To celebrate the launch of Beauty Channel we are offering special prices on one-year advertising contracts (including registration screening) to all advertisers who apply during the month of October.
Contract Charges / per year
Clinic Location | Regular Rate | Campaign Price |
In major cities and the 23 wards of Tokyo | ￥525,000/ per year (inc. tax) | ￥420,000/ per year (inc. tax) |
Other areas | ￥315,000/ per year (inc. tax) | ￥252,000/ per year (inc. tax) |
Additional Category Fees (total 26 categories)
1 category (throughout the country) | ￥10,500/ per year (inc. tax) |
Note: Registration screening fee covers rates for 3 categories. Please contact us for further details.
The GMO Marketing Anata no Machi Series
There are times when Internet searches don’t turn up the information the user is looking for, partly because of the SEO techniques employed by some sites and the inclusion of sponsor sites at the top of search results. GMO Marketing developed the industry specific portal site series, Anata no Machi to connect users with the information they need and to provide advertisers, web site operators etc. with a platform for effectively reaching the users that seek the information they provide.
Users with the same search objectives can return completely different search results depending on the search terms they enter. GMO Marketing aims to create sites that offer improved usability and cater to diverse user needs. The Anata no Machi series offers users relevant search results.
Anata no machi no fudousan | A real estate agent search site covering the whole of Japan |
Anata no machi no s-reform | A renovation company search site covering the whole of Japan |
Anata no machi no gakushujuku | A cram school search site covering the whole of Japan URL：http://www.gakushujuku.net/ |
Lasik Web | Lasik Clinic search site covering the whole of Japan |
Anata no machi no kyousei-shika | An orthodontist search site covering the whole of Japan |
GMO Marketing aims to improve usability and user satisfaction by building matching service web sites that meet the needs of advertisers aiming to effectively reach users that have specific search goals.
Long Tail Media
We already operate the services Anata no machi no fudousan and Anata no machi no s-reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town as well as industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Beauty Channel will receive the same response.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital ￥25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |