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October 23, 2007

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October 23, 2007
Press Release
JWord Inc.
 
 
Give Children a Chance to Read a Good Book – Book Week
 
Tokyo – October 23, 2007 – GMO Internet Group company JWord, the company that operates the Japanese Internet search tool of the same name, announces a fundraising Book Week campaign as part of its community project Give Children the Chance to Read a Good Book. JWord Book Week will run from October 26 to November 9.
 
Outline of the Book Week Campaign
Give Children the Chance to Read a Good Book is a JWord fundraising initiative that donates books to elementary schools throughout Japan. The project is supported by Morning Reading Program. The second round of the project, launched June 15 this year, is underway and aims to raise one million yen through click fundraising. Once we reach our target we will be donating 200,000 yen worth of books to five elementary schools throughout Japan. (JWord and the program supporters bear all costs for the purchase of books - the user pays nothing when they click.)
In a survey conducted by the Morning Reading Program, only 19% of schools responded that they were satisfied with the resources available in their libraries. The vast majority of schools stated that they did not have enough books. (Morning Reading Program Survey, 9.28.2007)
This autumn, Book Week aims to promote awareness about the lack of books in schools, promote the Give Children a Chance to read a Good Book project and encourage children to read books. 
Name
Book Week Campaign
 
Campaign Period
October 26, 2007 (Friday) to November 9, 2007 (Friday)
 
Details
In the Give Children a Chance to Read a Good Book campaign \5 is donated for every click received. However during Book Week that figure is being doubled and ￥10 is being donated for every click.
1. Go to Give Children a Chance to Read a Good Book campaign website and click on one of the eight supporting company logos.
2. ￥10 will be donated for each click.
(Users may click once a day on one company)
  (A maximum of \80 per day can be raised per user [￥10 x 8 companies])
*When we are nearing the target figure we will begin accepting applications from schools that wish to receive books.
The schools will be selected by JWord in conjunction with the Morning Reading Program.
 
Participating Companies
The support of the following eight companies has made the second round of this project possible; Sanseido, Starts, Toppan, Toyo Rice, Nissen, Hibiya Kadan, Brooks, and Pro Medics
 
Campaign Site
*Give Children a Chance to Read a Good Book : http://www.jword.jp/campaign/honpre
 
* Windows Internet Explorer 6 or above is required to use this site. JavaScript must be enabled. 
Morning Reading Program
The morning reading program was first proposed by a girl’s high school in Chiba prefecture in 1988 and has grown to become an activity in which over 9.25 million students participate. The four principles of the program are, read everyday, read together, read the books you like, and just read. Details of the program are available on the morning reading program official websites. Morning Reading Program has launched a new read at home initiative. Please refer to the site for details.
 
JWord
JWord Inc. is funded by GMO Internet and Yahoo! Japan. JWord is a simple and convenient Internet search service through which users can conduct a search by entering a company name, product name or other word in Japanese directly into their browser’s address bar. Over 44.14 million users have installed the JWord plug-in on over half of all computers in Japan October, 2007).
JWord also has partnerships with a number of major portal services including Yahoo! Japan, BIGLOBE, Excite and @nifty. Easy to read symbols like the red J symbol displayed in the search results make it easy for users to access official sites and information related to their keyword.   JWord is currently used by over 76%* of all search engine users in Japan including portal site users. *Source: Household access in November 2006, NetView AMS JP, Nielsen/NetRatings  
 
Related Links (all links are to Japanese language sites unless otherwise indicated)
 
Media Inquiries
JWord Inc. Public Relations
 
GMO Internet Inc. Group PR Team
JWord Inc.
Company Name
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Hideki Kokaji
Business Description
■JWord (Japanese search keywords)
■Technology license business
Capital
￥233,500,000 (including ￥95.63 million additional paid-in capital)
 
GMO Internet Inc.
Company Name
GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Masatoshi Kumagai
Business Description
■Internet Use Support (Infrastructure)
■Internet Advertising Support (Media)
Capital
￥9,651,750,000

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