October 24, 2007
GMO Marketing Launches New English School Locator Site
- GMO Marketing, Inc.
Tokyo – October 24, 2007 – The GMO Marketing “long tail*3 media” “Anata no machi” series of SEO*1 and LPO*2 optimized search web sites, was launched in June this year with the opening of the Anata no Machi no Fudosan. Since then we have launched a number of sites in this series including Lasik surgery, orthodontist, and cosmetic surgery sites. These have been well received by customers and in just four months we have registered over 300 customers.
Today, we are launching the 7th site in the series, Anata no Machi no Eikawa School, and announcing new advertising options.
The Anata no Machi no Series
GMO Marketing developed the industry specific portal site series, Anata no Machi to connect users with the information they need and to provide advertisers, web site operators etc. with a platform for effectively reaching the users that seek the information they provide. When a user conducts a search engine search, their results are often impeded by SEO and sponsor sites appearing at the top of search results. The new service aims to bring search results into closer alignment with user needs. We offer relevant information at the top of search engine search results.
Anata no Machi no Eikaiwa School
Studying English appeals not only to University students but to people of all ages. In such a wide market customers needs vary greatly. GMO Marketing introduces a wide range of English schools in one place in the “Anata no Machi” series. We have launched this service to connect English schools with customers. Visitors to the Anata no Machi no Eikaiwa School can view school introductions and information on schools listed by objective.
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Site Name
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Anata no Machi no Eikaiwa School
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URL
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Site Overview
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●Easy to locate information
Search for Information on English Schools – Search by Category also Available
Category searches available in the following categories. Private lessons, business lessons, kid’s lessons, senior’s lessons, TOEIC/TOEFL, study abroad, study online and courses that are offering benefits. Helps the user get the information they are looking for.
Use search conditions including nearest train station, address and more
Use detailed search conditions to specify train station, city or locality. In addition LPO automatically displays content appropriate to the user’s location and search terms increasing usability.
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●Cost effective
Extensive SEO attracts high numbers of users who know what they are looking for in their search results. It also offers advertisers a low-price advertising option.This is cost effective advertising.
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Advertising Options
Please contact us for details regarding advertising on the Anata no Machi no Eikaiwa School site.
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Anata no Machi no Eikaiwa School will receive the same response.
GMO Marketing Web Sites
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Anata no Machi no Fudousan
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A real estate agent search site covering the whole of Japan
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Anata no Machi no Reform
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A renovation company search site covering the whole of Japan
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Anata no Machi no Gakushujuku
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A cram school search site covering the whole of Japan
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Lasik Web
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Lasik Clinic search site covering the whole of Japan
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Anata no Machi no Kyousei-Shika
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An orthodontist surgery search site covering the whole of Japan
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Beauty Channel
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A cosmetic surgery search site covering the whole of Japan
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GMO Marketing aims to improve usability and user satisfaction by building matching service web sites that meet the needs of advertisers aiming to effectively reach users with specific search goals.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
GMO Internet Inc. Group PR Team
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
GMO Internet Inc.
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Company Name
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Takamasa Mizoe
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Business Description
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■Internet Media
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Capital
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￥50,000,000 (paid-in capital ￥25,000,000)
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GMO Internet Inc.
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Company Name
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(TSE First Section Code: 9449)
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Masatoshi Kumagai
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Business Description
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■Internet Use Support (Infrastructure)
■Internet Advertising Support (Media)
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Capital
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￥9,651,750,000
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