Giving Children the Chance to Read a Good Book
Your clicks purchase books! Books valued at ￥1 million to be given away.

Tokyo – February 13, 2007 -- GMO Internet Group company JWord, the company that operates the Japanese keyword search service of the same name, today launched a community service project that will present books to elementary schools across the country in an effort to encourage children to read. The project is being supported by a book reading program that involves 9 million children.

The project will begin with regular Internet users voting for the book they would like children to read from a list of 50 titles pre-selected by JWord. JWord will then purchase books based on voting results and present them to five elementary schools. Voting is absolutely free. This will be an ongoing project. In this first round JWord will purchase one million yen worth of books regardless of how many users vote. However from the second round the value of books sent to schools will depend on the number of votes (clicks) received.

We are also now seeking applications from elementary schools that would like to receive books. Elementary schools that would like to receive books should go to the official program site and apply under the school principal’s name. We have divided Japan into five areas and will present books to one school in each area.

Project Name	Give Children the Chance to Read a Good Book
Purpose	A community service project that aims to support children's development by encouraging them to read and giving them the opportunity to read a variety of books.
Project Term	The first round of voting is scheduled to run from February 13 – 28, 2007. * Please see the official project web site for future dates.
Total Value of Books to be Distributed	The first round of books will be worth ￥1 million. * After the first round the total value of books presented will be determined by the number of votes (clicks) received.
Description	1. JWord pre-selects 50 titles from which Internet users can vote for the book they would like children to read. 2. The quantity of each book to be purchased is determined according to voting results. 3. The books are purchased using funds provided by JWord. 4. While web voting is taking place, applications from schools who would like to receive books are accepted.  5. JWord decides which schools will receive books in conjunction with the book program supporting the project, Morning Reading Program. 6. Books are presented to five elementary schools. One from each of the following areas.  (1) Hokkaido / Tohoku (2) Kanto / Shinetsu / Hokuriku (3) Tokai / Kinki  (4) Chugoku / Shikoku (5) Kyushu / Okinawa 6. Report is posted on the official program website.