November 7, 2007
JWord Launches Limited Offer JWord Sankei Newspaper Cross Media Advertising Pack
- GMO Internet Inc.
Tokyo – November 7, 2007 – GMO Internet today launches the limited offer JWord Sankei Newspaper Cross Media Advertising Pack. The advertising pack by GMO Internet Group company JWord, and NEWSPACE by Sankei Newspaper Group company NEWSPACE COM Co. Ltd, is a cross media advertising service jointly developed by the three companies. Users of the service receive low priced advertising in Sankei Newspaper Group newspapers and search engine optimization (SEO). GMO Internet is handling sales and offers an easy online application process.
Outline of the JWord Sankei Newspaper Cross Media Advertising Pack
NEWSPACE is a low priced service that places advertisements directing consumers in four Sankei Newspaper group publications to the advertiser’s website using a keyword. The four publications are Sankei Newspaper, Sankei Sports, Yukan Fuji and Fuji Sankei Business Eye. JWord is a service that allows users to search the Internet by entering a search term in Japanese directly into their browser’s address bar instead of a URL. JWord has formed partnerships with over 30 portal sites including Yahoo! JAPAN that display prominent links to a company’s site when a search is conducted for their registered keyword.
Combining the two services allows advertisers to seamlessly guide newspaper readers from their advertisement to their web site.
Features
Directs Newspaper Readers to the Advertisers Website
JWord assists readers that see the search keyword advertisements in Sankei Newspaper Group publications with a simple way to reach the advertisers web site.
Low Priced Newspaper Advertisements and Search Engine Optimization
The advertising pack is available from 99,750 yen for a one time advertisement in the Tokyo or Osaka editions of the Sankei morning newspaper plus a one year keyword contract with JWord. Compare this to other newspaper advertisement or SEO services that cost between several hundred thousand to millions of yen.
Easy to Use
Application is easy because the entire process is carried out over the Internet. Administration of your service is effortless.
Advertiser Selected Advertisement Positioning
Advertisers may opt to have advertisements appear alongside relevant articles for more effective advertising.
JWord Sankei Newspaper Cross Media Advertising Pack Rates
|
Plan Name
|
Rates (including consumption tax)
|
Details
|
|
|
Economy Pack (Tokyo)
|
￥99,750
|
JWord
|
Regular Keyword (1 word/ 1 year contract)
|
|
Newspaper
|
Sankei Newspaper Tokyo (1 time)
|
||
|
Economy Pack (Osaka)
|
￥99,750
|
JWord
|
Regular Keyword (1 word/ 1 year contract)
|
|
Newspaper
|
Sankei Newspaper Osaka (1 time)
|
||
|
Regular Pack
|
￥173,250
|
JWord
|
Regular Keyword (1 word/ 1 year contract)
|
|
Newspaper
|
Sankei Newspaper Nationwide Edition (1 time)
|
||
*The above plans are part of the JWord Sankei Newspaper Cross Media Advertising Pack
*A JWord Premium Keyword option is also available with advertising in Sankei Sports, Yukan Fuji and other Sankei Newspaper Group publications.
*Please visit the JWord website for details regarding service content, product plans and rates.
Background and Objective: Easy Keyword Search Advertising at a Reduced Cost
Over the past few years the use of cross media advertising, advertising that guides consumers from a print or television commercial to a web site, has grown rapidly. However in order for cross media advertising to be effective, in addition to the cost of advertising in the mass media, sophisticated SEO technology is required, the daily task of placement management, the cost and the technology required can become a huge burden on business. This is an ideal form of advertising for companies without an advertising budget or specialist web staff.
NEWSPACE
NEWSPACE was developed by NEWSPACE COM a company funded by Sankei Newspaper, Nihon Kougyou Newspaper, Columbia Music Entertainment and Zuno. The service brings Internet media content matching advertising to print media. NEWSPACE aims to provide a new advertising product that appeals to the consumer by matching newspaper advertisements to surrounding content. On top of content matching, special features of the service include free advertisement design, rates as low as \100,000 per placement and account management online or by phone.
Between May and October this year the service ran over 1,300 advertisements for 120 advertisers in Sankei Newspaper, Sankei Sports, Yukan Fuji, and Fuji Sankei Business Eye. Beginning in December the company will introduce online sales for increased usability.
JWord
JWord Inc. is funded by GMO Internet and Yahoo Japan Corporation. JWord is a simple and convenient Internet search service through which users can conduct a search by entering a company name, product name or other word in Japanese directly into their browser’s address bar. Over 40 million users have installed the JWord plug-in on over half of all computers in Japan 10/2007).
JWord also has partnerships with a number of major portal services including Yahoo! JAPAN, BIGLOBE, Excite and @nifty. Easy to read symbols like the red J symbol displayed in the search results make it easy for users to access official sites and information related to their keyword. JWord is currently used by over 76%* of all search engine users in Japan including portal site users. *Source: Household access in November 2006, NetView AMS JP, Nielsen/NetRatings
Related Links (all links to Japanese language websites unless otherwise indicated)
Media Inquiries
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Internet Inc.
|
Company Name
|
(TSE First Section Code: 9449)
|
|
Address
|
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
|
|
CEO
|
Masatoshi Kumagai
|
|
Business Description
|
■Internet Use Support (Infrastructure)
■Internet Advertising Support (Media)
|
|
Capital
|
￥9,651,750,000
|
NEWSPACE COM Co. Ltd
|
Company Name
|
|
|
Address
|
15F Tokyo Sankei Building, Otemachi 1-7-2, Chiyoda-ku, Tokyo, JAPAN
|
|
CEO
|
Sumio Takenaka
|
|
Business Description
|
■Advertising: planning, design agency
■Internet advertising agency, advertising planning
■Internet advertising distribution service and information provider agency service
|
|
Capital
|
￥215, 500,000
|
JWord Inc.
|
Company Name
|
|
|
Address
|
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
|
|
CEO
|
Hideki Kokaji
|
|
Business Description
|
■JWord (Japanese search keywords)
■Technology license business
|
|
Capital
|
￥233,500,000 (including ￥95.63 million additional paid-in capital)
|