November 8, 2007
- GMO Marketing
November 8, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Good Teeth Day Campaign
Tokyo – November 8, 2007 – The GMO Marketing new SEO*1 and LPO*2 optimized orthodontist search site for “long tail media”*3 was launched along with advertising sales for the site on September 19 this year. The site introduces visitors to orthodontists throughout the country. To celebrate Good Teeth Day today the site is offering a special discount on advertising through to November 29. GMO Marketing is a GMO Internet Group company.
The Anata no Machi no Kyousei Shika, Good Teeth Day Campaign Outline
Good Teeth Day is November 8. Every year on this day dental health events our held throughout the country reminding people to take care of their teeth. GMO Marketing operates a nationwide orthodontist clinic search site in the Anata no Machi Series and is launching the “Good Teeth Day” Orthodontist Campaign.
During the campaign we are offering up to 35% off registration for the site.
The Anata no Machi no Kyousei Shika, Good Teeth Day Campaign Details
●Campaign Period: November 1, 2007 – November 29, 2007 *Submission deadline
●Open to: all Japanese orthodontics clinics
Anata no Machi no Kyousei-Shika Advertising Rates
Contract Charges / per year (including tax)
Regular Rate | Campaign Rate | |
In major cities and the 23 wards of Tokyo | ￥735,000 | ￥472,500 |
Other Areas | ￥525,000 | ￥367,500 |
Related Procedures Category Registration Rates (including tax)
Regular Rate | Campaign Rate | |
In major cities and the +23 wards of Tokyo | ￥49,000 | ￥35,000 |
Other Areas | ￥35,000 | ￥25,000 |
Anata no Machi no Kyousei Shika
A site that provides information on orthodontic procedures and clinics.
Site Name | Anata no machi no kyousei-shika |
URL | |
Site Features | Easy to locate information A search site for locating orthodontists throughout Japan. Users can search by a range of search conditions including nearest train station and municipality for easy access to the information they need. In addition LPO automatically displays content appropriate to the user’s location and search terms thus increasing usability. Cost effective Extensive SEO attracts high numbers of users that know what they are looking for via search results. It also offers advertisers a low-price advertising option.This is cost effective advertising. |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites.
GMO Marketing Web Sites
Anata no Machi no Fudousan | A real estate agent search site covering the whole of Japan |
Anata no Machi no Reform | A renovation company search site covering the whole of Japan |
Anata no Machi no Gakushujuku | A cram school search site covering the whole of Japan URL：http://www.gakushujuku.net/ |
Lasik Web | Lasik Clinic search site covering the whole of Japan |
Anata no Machi no Kyousei-Shika | An orthodontist surgery search site covering the whole of Japan |
Beauty Channel | A cosmetic surgery search site covering the whole of Japan |
Anata no Machi no Eikaiwa School | An English school search site covering the whole of Japan |
GMO Marketing aims to improve usability and user satisfaction by building matching service web sites that meet the needs of advertisers aiming to effectively reach users that have specific search goals.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | Internet Media |
Capital | ￥50,000,000 (paid-in capital ￥25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |