November 19, 2007
- GMO Marketing
November 19, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches New Dental Implant Clinic Search Site
Tokyo – November 19, 2007 – GMO Internet Group company, GMO Marketing, today opens a new SEO*1 and LPO*2 optimized site for “long tail media”*3 in the Anata no Machi Series. The new site, Anata no Machi no Implant introduces dental implant clinics throughout Japan.
To celebrate the launch of the site we are offering 40% off regular site registration fees as well as a free additional category registration through to December 18.
Anata no Machi no Implant
Dental implants procedures are at the forefront of dental technology yet they are not widely known. The Anata no Machi no Implant site is the eighth in the Anata no Machi Series, it is a search site dedicated to dental implant clinics throughout Japan. To celebrate the opening of the new site we are running a special opening campaign.
Anata no Machi no Implant
Site Name | Anata no Machi no Implant |
URL | |
Site Overview | ●Easy to locate information Search for Dental Implant Clinics by Procedure Search by implant procedure category Use search conditions including nearest train station, address and more Search for a dental surgery clinic by nearest station and a range of other conditions. In addition LPO automatically displays content appropriate to the users location and search terms increasing usability. |
●Easy to understand guide to implant surgery The implant guide includes information like differences between procedures, a basic introduction to implants, implant costs, how to select a dental surgeon and other easy to understand information. | |
●Cost effective Extensive SEO attracts high numbers of users that know what they are looking for via search results. It also offers advertisers a low-price advertising option.This is cost effective advertising. |
GMO Marketing aims to improve usability and user satisfaction by building matching service web sites that meet the needs of advertisers aiming to effectively reach users that have specific search goals.
Site Opening Campaign Details
●Campaign Period: November 19 – December 18, 2007 *Submission deadline
●Open to all implant clinics throughout Japan
Campaign Offer 1 We are offering 40% off basic site registration fees for the Anata no Machi no Implant site.
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Campaign Offer 2 During the campaign period we are offering registration in one additional category for free.
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The Anata no Machi no Series
GMO Marketing developed the industry specific portal site series, Anata no Machi to connect users with the information they need and to provide advertisers, web site operators etc. with a platform for effectively reaching the users that seek the information they provide. When a user conducts a search engine search, their results are often impeded by SEO and sponsor sites appearing at the top of their search results. The new service aims to bring search results in closer alignment with user needs. We provide users with relevant information at the top of their search engine search results.
GMO Marketing Web Sites
Anata no Machi no Fudousan | A real estate agent search site covering the whole of Japan |
Anata no Machi no Reform | A renovation company search site covering the whole of Japan |
Anata no Machi no Gakushujuku | A cram school search site covering the whole of Japan |
Lasik Web | Lasik Clinic search site covering the whole of Japan |
Anata no Machi no Kyousei-Shika | An orthodontist surgery search site covering the whole of Japan |
Beauty Channel | A cosmetic surgery search site covering the whole of Japan |
Anata no Machi no Eikaiwa School | An English school search site covering the whole of Japan |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Anata no Machi no Implant will receive the same response.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital \25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |