February 20, 2007
Magclick Enters Mobile Media Industry
- MagClick
Tokyo – February 20, 2007 -- GMO Internet Group company, Magclick will acquire the Sharp mobile mail magazine distribution service, Merumo and enter the mobile media business on June 1 this year.
About the Transfer of the Merumo Business
Under the GMO Internet Group philosophy, “Internet for Everyone” Magclick is working to strengthen sales and product development and establish a firm position in the Internet related advertising field.
In the fast expanding Internet advertising market one area that is expected to experience particularly high growth is the mobile advertising business. This market is estimated to grow to more than double its size in 2005 by 2009. Magclick recognizes the growth potential of mobile advertising and has resolved to take over management of the Merumo business as the first stage of its entry into the market.
Magclick aims to continue strengthening and expanding its mobile advertising business by using its media development and cultivation knowledge to create new mobile advertising products with improved media value.
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(Based on research by Dentsu Communication Institute Inc.)
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Merumo
Merumo is one of the leading mobile mail magazine distribution services in Japan providing a structure that links those that want to distribute information by mobile phone with those that want to receive it. Merumo issues around 32,000 publications and distributes 70 million mail magazines a month. The service has 1.2 million users of which 900 000 are mobile phone users.
The Future
In cooperation with MagMag, one of the leading mail magazine distribution service providers in Japan, we are hoping to engage in joint product and service development with their mobile mail magazine distribution service, MiniMag. MiniMag issues around 8000 publications and distributes 25 million magazines a month. Seven hundred and fifty thousand of the service’s one million users are mobile users.
Impact on Future Business Performance
It is not yet known what impact this will have on the current term (term ending December 2007). Future impact on business performance will be announced as the business progresses.
Related Links (All links are to Japanese language sites unless otherwise indicated)
Merumo: http://merumo.ne.jp/
MiniMag: http://mini.mag2.com/
Media Inquiries
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We provide web hosting, e-commerce tools, domain registration, Internet advertising, online securities trading and a host of other services to over 22 million individual and 550 000 corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
Magclick Inc.
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Company Name
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Magclick Inc. http://www.magclick.com/
Osaka Stock Exchange, Hercules Market: 4784
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Address
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1-10-7 Dogenzaka, Shibuya ku, Tokyo, JAPAN
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CEO
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Shintaro Takahashi
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Business Description
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■ Internet Advertising
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Capital
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￥1,301,560,000
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GMO Internet Inc.
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Company Name
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GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Masatoshi Kumagai
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Business Description
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■Internet Use Support (Infrastructure)
■Internet Advertising Support (Media)
■Internet Finance
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Capital
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￥7,148,290,000
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