November 28, 2007
- GMO Media Holdings
November 28, 2007
Press Release
GMO Media Holdings Inc.
GMO Media Holdings and FUJI GLOBAL NETWORK Launch Marketing Panel
Tokyo – November 28, 2007 – GMO Internet Group company, GMO Media Holdings together with FUJI-KEIZAI GROUP company, FUJI GLOBAL NETWORK, announces the launch of GMO Toku Toku Point Communication Panel to support the marketing activities of companies in the Internet communication field (blog services, SNS etc.).
The two companies have agreed to jointly operate a one-stop communication marketing panel business that will provide research and marketing data, integrated marketing activities, and everything from planning to execution and outcome reports.
Communication Marketing Panel Services
GMO Media Holdings consolidated subsidiary, GMO Media, operates blog services, SNS and other social media in which it sells advertising space. One of these services, the yaplog! blog service (*1) was launched in 2004 and has today grown to over 780,000 members. The majority of yaplog! users are young women between ages 20-34 that use the service as a space for exchanging information.
FUJI-KEIZAI GROUP provides industrial research and other market research services. Within the group, FUJI GLOBAL NETWORK is focused on Internet market research information services.
GMO Media Holdings, together with FUJI GLOBAL NETWORK, has developed communication marketing panel services that combine the strengths and experience of the two companies. The service aims to provide a tool for assessing awareness using the GMO Toku Toku Point Communication Panel, a panel that currently consists predominantly of yaplog! members.
Bloggers have the power to get information out over the Internet so they are very valuable in net marketing. Clients that take advantage of the GMO Toku Toku Point Communication Panel can expect to see the benefits of having their product promoted on blogging and SNS user networks.
(*1) yaplog!
The GMO Media blog service yaplog! offers a wide range of appealing blog skins and pictographs and is widely popular among women. Users can add text decorations and consult the yaplog! character yapeus for navigation that makes setting up a blog easy even for first time users.
The Business Scheme
GMO Media Holdings
(1) Management of the GMO Toku Toku Point Communication Panel
(2) Net promotion support with a focus on marketing planning
This scheme will allow GMO Media Holdings to provide clients with a new online point program and net promotion service alongside its Internet advertising services.
FUJI GLOBAL NETWORK
(1) Market research using the panel
(2) Survey and analysis of market research data and POS data.
(3) GMO Toku Toku Point Communication Panel sales
This will allow FUJI GLOBAL NETWORK to collect data relating to consumer awareness, lifestyle, and promotions. At the same time it allows the company to offer a new and improved service that shows a clear relationship between market survey results and consumer awareness in the industrial field.
Using the GMO Toku Toku Point Communication Panel
When client companies hold net promotions they can offer members of the panel GMO Toku Toku points (*2). Panel members can collect points by participating in promotions or as a reward for activities such as completing a survey, visiting a campaign website, applying to become a product tester, or mentioning a product in their blog. This net marketing tool helps clients build brand recognition and increase sales.
The panel is currently being put together from members of the net membership service, GMO ID(*3) and members of other services offered operated by the GMO Internet Group . By the end of the year we expect it to consist of approximately 5 million members. We are committed to growing the GMO Toku Toku Point Communication Panel as an Internet marketing service.
(*2) GMO Toku Toku Point: Special GMO ID point program. Members collect points by using member services and can exchange points for cash.
(*3)GMO ID:The net membership service operated by GMO Media Holdings. A membership system that offers GMO Toku Toku points and Internet payment processing.
Using the GMO Toku Toku Point Communication Panel
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Related Links (All links to Japanese language websites unless otherwise indicated)
GMO Toku Toku Point Communication Panel: http://pr.gmo-mh.jp/
GMO ID: http://point.gmo.jp/
GMO Toku Toku Point: http://point.gmo.jp/consumer/GetPoint.do）
Media Inquiries
GMO Internet Inc. Group PR Team
E-mail: [email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
FUJI GLOBAL NETWORK Co. Ltd
Company Name | FUJI GLOBAL NETWORK Co. Ltd. http://www.fgn.co.jp |
Address | FK Building, 2-5 Kodenmacho, Nihonbashi, Chuo-ku, Tokyo, JAPAN |
CEO | Mamoru Manabe |
Business Description | ■FUJI-KEISAI GROUP database business, Web business Information sharing and Market research on the web ・Market research report data service FK-Mards (1996 -) ・Engineering plastic business portal site EnplaNet (2003 - ) ・Marketing information pack Mpac (11/2005 - ) |
Capital | ￥10,000,000 |
GMO Media Holdings Inc.
Company Name | GMO Media Holdings Inc. http://gmo.mh.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Teruyuki Mori |
Business Description | ■Internet Media Business ■Net membership service (GMO ID) |
Capital | ￥337,500,000 |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |
Reference 1
Net Marketing Potential Analysis Results (a 1/2007 study looking at 2,166 net users)
i) Marketing to Internet users who have blogs offers additional benefit when compared to users that do not. Our panel is made up of over 95% bloggers and our clients can expect significantly more effective promotions than if they were to use a regular panel.
Blog Ownership | Net Marketing Potential Index | Net Shopping Potential Index |
Members with blogs | 17.2 | 20.2 |
Members without blogs | 12.0 | 18.9 |
ii) A feature of this panel is increased motivation to put out information. Many of our panelists use their blogs to give their impressions of various products and services so the advantage of this group over control groups is that it consists of members that want to give their opinions. When compared to groups of members that don’t want to share information both potential indexes are higher.
Type | Net Marketing Potential Index | Net Shopping Potential Index |
Wants to tell someone their opinion of a product or service | 18.4 | 21.3 |
Doesn’t want to tell someone their opinion of a product or service | 12.9 | 17.0 |
Reference 2
GMO Toku Toku Point Communication Panel Composition (11/2007)
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