December 4, 2007
- GMO Marketing
December 4, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Wedding Planning Site
Tokyo – December 4, 2007 -- GMO Internet Group company, GMO Marketing, yesterday opened a new SEO*1/LPO*2 optimized “long tail media”*3 search site for wedding planning. At the same time it has launched advertising sales for the site.
To celebrate the launch we are offering discounted registration fees as well as free registration for an additional category through to December 27.
Kekkonshikijo Navi
This site makes it possible to search for venues and other wedding related services throughout Japan. As well as offering convenient lists of facilities by area, the site presents information in a way that was created with the user in mind. The three menus, theme, plan and facility, each offer a number of categories. Couples will find all the information they need to select a location for their wedding. This is highly effective advertising media that makes it possible for users with specific search objectives to get the information they need. Users can search by address, URL, and other basic information and they can view the advantages and features of each facility.
Site Name | Kekkonshikijo Navi |
URL | |
Site Overview | Easy to locate information A search site for couples planning weddings anywhere in Japan. Users can employ a range of search conditions including theme, nearest train station, and municipality, for easy access to the information they need. In addition LPO automatically displays content appropriate to the user’s location and search terms thus increasing usability. Cost effective Extensive SEO attracts high numbers of users with specific search objectives. It also offers advertisers a low-price advertising option.This is cost effective advertising. |
There are times when Internet searches don’t turn up the information the user is looking for partly because of the SEO techniques employed by some sites and the inclusion of sponsor sites at the top of search results. GMO Marketing aims to minimize these influences and offer sites that provide users with accurate and relevant information.
Kekkonshikijo Navi – Site Launch Campaign
Campaign Period: December 4, 2007 – December 27, 2007 (submission deadline)
Offer open to all wedding facilities in Japan.
Campaign Offer 1
Contract / per year (all prices are tax inclusive)
Regular Fee | Campaign Fee | |
Tokyo, Yokohama, Nagoya, Osaka | ￥378,000 | ￥336,000 |
Sapporo, Sendai, Saitama, Shizuoka, Kyoto, Kobe, Hiroshima, Fukuoka cities | ￥378,000 | ￥294,000 |
All other areas | ￥252,000 | ￥210,000 |
Campaign Offer 2
We are offering customers that apply during the campaign period one of twelve addition categories for free (normally ￥10,500).
Theme | 1. Chapel Wedding 2. House Wedding 3. Garden Wedding 4. Resort Wedding 5. Japanese Wedding 6. Night Wedding |
Plan | 1. Ceremony only 2. Reception / Party only 3. Small Wedding 4. Places that can be hired out in their entirety 5. Speed Wedding (to take place within 3 months) 6. Places that allow special performances |
*Additional option: Customers who have registered may have text links on their customer page (￥31,500)
Long Tail Media
We already operate the services Anata no machi no fudousan and Anata no machi no reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident that Kekkonshiki Navi will receive the same response. In November over 400 companies were registered on our sites. GMO Marketing aims to improve usability and user satisfaction by building matching service web sites that meet the needs of advertisers aiming to effectively reach users with specific search goals.
Related Links (All links to Japanese language web sites unless otherwise indicated)
GMO Marketing web sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail: [email protected]
GMO Internet Inc. Group PR Team
E-mail: [email protected]
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital \25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |