December 18, 2007
- GMO Marketing
December 18, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Opens Mobile Version of Nationwide Real Estate Agency Search Site
Tokyo – December 18, 2007 – GMO Internet Group Company, GMO Marketing launched the SEO*1 and LPO*2 optimized “long-tail media”*3 site Anata no Machi no Fudousan in June this year. Last Friday the real estate agent search site became available on cell phones operated by the three major carriers in Japan (DoCoMo, au, Softbank). Paid advertisers on the PC version of the site can advertise on the mobile version free of charge.
Mobile Web Sites in Japan
Mobile phone Internet connections have gotten faster in recent years and with the advent of flat connection fees the number of users searching for information via mobile phone is increasing rapidly. In the future users will conduct searches for a greater variety of purposes from their mobile phones, and we can expect to see the development of more and more sites that cater to the search needs of mobile users. At this stage however, it is difficult to develop a mobile site that has greater user reach than a PC site because of limitations in regard to site design and advertising, and because of the necessity to build a site compatible with multiple carriers.
Anata no Machi no Fudousanya – Mobile Site
The opening of the Anata no Machi no Fudousanya mobile site not only makes it possible to access the service from a mobile phone, SEO for long-tail media type mobile search terms also makes it possible to effectively connect advertisers and users with specific search objectives.
The opening of the Anata no Machi no Fudousanya mobile site not only makes it possible to access the service from a mobile phone, SEO for long-tail media type mobile search terms also makes it possible to effectively connect advertisers and users with specific search objectives.
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Mobile Site QR Code | Anata no Machi no Fudousanya – Mobile Site |
PC Site Advertising Rates
*Mobile site registration is free with PC site registration. |
Anata no Machi no Fudousan
Site Name | Anata no Machi no Fudousan |
URL | |
Site Overview | An information site that allows users to search for real estate agency sites throughout Japan |
Main Features | Easy to locate information A specialized real estate agent search site. A range of search conditions available including (closest station, business hours etc.) help users access the information they are seeking. LPO automatically displays content appropriate to the users’ location and search terms increasing usability. Cost effective This is a low priced advertising option that comprehensive SEO for attracting high numbers of users with specific search objectives through search engine results listings. Extensive SEO attracts via search results, high numbers of users with specific search objectives. It also offers advertisers a low-price advertising option. |
The Anata no Machi Series
GMO Marketing developed the industry specific portal site series, Anata no Machi to connect users with the information they need and provide advertisers, web site operators etc. with a platform for effectively reaching the users that seek the information they provide. When a user conducts a search engine search, results are often impeded by SEO and sponsor sites appearing at the top of search results. The new service aims to bring search results into closer alignment with user needs. We provide users with relevant information at the top of their search engine search results.
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. We have had positive feedback from customers regarding these sites and we are confident the mobile site will receive the same response.
Related Links (all links are to Japanese language sites unless otherwise indicated)
List of GMO Marketing sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail Media
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital \25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |