December 20, 2007
- GMO Marketing
December 20, 2007
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Japan Hotel Search Site
Tokyo – December 20, 2007 – GMO Internet Group company, GMO Marketing, today launches Hotel Match, the latest in a series of SEO*1 and LPO*2 optimized “long tail media”*3 sites. Hotel Match introduces users to hotels and accommodation throughout Japan.
Hotel Match
Hotel Match is a site that allows visitors to search for accommodation including hotels, pensions and ryokan throughout Japan. The site has been developed from a user perspective and presents easy to search lists of facilities by area, as well as information on accommodation for personal travel (eg. “pretty at night”, "pets ok”) and business travel (eg. “business facilities”). This format makes it possible to locate a hotel that meets user-specified conditions.
For advertisers the site offers effective advertising and the chance to publish a variety of information. In addition to standard categories like hotel address, web site and access, users can search by feature or facility.
Site Name | Hotel Match |
URL | |
Site Features | Easy to locate information A hotel and accommodation search web site covering the whole of Japan. Users can employ a range of search conditions including location, train station, and municipality for easy access to the information they need. In addition LPO increases usability by automatically displaying content appropriate to the users’ location and search terms. Cost effective Extensive SEO attracts high numbers of users that know what they are looking for via search results. It also offers advertisers cost effective advertising. |
Advertising Options
Site registration fees (contract/per year) *inc. screening fee
Tokyo and other major cities | ￥273,000 / per year |
Other Areas | ￥199,500 / per year |
Additional Category Registration (10 categories)
1 category (all Japan) | ￥10,500 / per year |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information (prefecture, town) in addition to industry type and specialist terminology. This is a valuable service for “long-tail media” on the Internet.
GMO Marketing develops web sites for advertisers that are aiming to reach users with specific requirements, improve usability and increase customer satisfaction.
Related Links (all links are to Japanese language sites unless otherwise indicated)
List of GMO Marketing Sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | ■Internet Media |
Capital | ￥50,000,000 (paid-in capital \25,000,000) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | ■Internet Use Support (Infrastructure) ■Internet Advertising Support (Media) |
Capital | ￥9,651,750,000 |