January 23, 2008
New Product Recommendations Added to Love Compatibility Test Service
- GMO Media Inc.
Tokyo – January 23, 2008 -- GMO Internet Group company, GMO Media announces the launch today of the Product Recommendation Service for Purican Kakumei – Love Compatibility.
Results of Love Compatibility tests are fed into the recommendations database and suggestions, based on a fixed formula, are presented along with compatibility test results making this service ideal for promotions. The recommendations database is capable of looking at a person’s own product recommendations, images displayed on their cell phone screen, their ring tones and even the digital content they have downloaded. The first product the service will promote is the BEST OF D-51 album by the male duo D-51 (due for release February 6).*Compatible carriers: (excluding some models) DoCoMo, au, SoftBank (also accessible by PC)
Product Recommendation Service
This is a service based on readings of the user and her friends’ faces and compatibility, so the level of interest is very high. Promoters can expect the same high level of interest in their product. Like a game, users wonder what kind of recommendation they will receive and hope for a rare item. This process helps to foster user loyalty to a product. The promoter can also benefit from viral marketing as users tell their friends about the product while talking about their Love Compatibility test results.
BEST OF D-51 – D-51 Promotion
The first promotion to be run on the new Product Recommendation Service is BEST OF D-51 (PCCA-03251) set for a February 6 release on PONY CANYON. One-verse “poems” taken from the lyrics of a song on the album will be paired with images from the CD jacket to create a database of cell phone screen images. Love Compatibility users will then receive song recommendations with their compatibility test results and will have the opportunity to download the screen image and sample the tune. At the same time, Love Compatibility pop-up advertisements will appear on screens in around 1,000 Karaoke Kan karaoke rooms throughout Japan, encouraging revelers to try out the service while singing karaoke. (*not available at some branches) We are also advertising this service in mobile media so this is a promotion that benefits from both advertising and viral marketing.
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Love Compatibility Test
The Love Compatibility test is part of the content on the Purican Kakumei free cell phone web site building service aimed at young women university students. Users send in one headshot of two people or two individual headshots, the unique algorithms are analyzed and compatibility test results are displayed. Since the service was launched in September 2007 over 200,000 users, predominantly women in their teens and twenties, have tried it out. Over 97% of users who visit the site, complete the process through to the test results page. The service also offers options including functions that allow the user to paste results into their blog or forward them on to a friend. Recognition of Love Compatibility is growing through viral advertising.
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GMO Media
Part of the GMO Internet Group, this company operates media, content and e-commerce businesses. GMO Media PC and mobile media includes the cute blog service yaplog! along with mailing list and SNS service freeml, online shopping promotion service PointTown, wallpaper download site Kabegami.com, and cell phone point program site PMMO.
Related Links (All links are to Japanese language sites unless otherwise indicated)
Media Inquiries
GMO Internet Inc. Group PR Team
E-mail：[email protected]
The GMO Internet Group The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
The GMO Internet Group The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Media Inc.
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Company Name
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GMO Media Inc. http://www.gmo-media.jp/ |
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
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CEO
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Teruyuki Mori
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| Business Description |
- Media Content
- E-Commerce Solutions |
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Capital
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262,850,000 yen
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GMO Internet Inc.
| Company Name |
GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Masatoshi Kumagai
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| Business Description |
- Internet Use Support (Infrastructure)
- Internet Advertising Support (Media)
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Capital
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12,631,970,000 yen
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