January 31, 2008
- GMO Marketing
January 31, 2008
Press Release
GMO Marketing, Inc.
GMO Marketing Launches Cosmetic Dental Clinic Search Site
Tokyo – January 31, 2007 – GMO Internet Group Company, GMO Marketing today launches the latest in a series of SEO*1 and LPO*2 optimized “long tail media”*3 sites. Anata no Machi no Shinbi-Shika introduces visitors to cosmetic dental clinics throughout Japan and offers advertisers a range of new advertising options.
To celebrate the launch of the new site we are offering up to 50% off regular rates to all advertisers who register with Anata no Machi no Shinbi-Shika site through to February 28.
Anata no Machi no Shinbi-Shika
Anata no Machi no Shinbi-Shikais a user-oriented search site that is a convenient tool for locating cosmetic dental clinics throughout Japan.
The site allows advertisers to go beyond basic details (URL, address, telephone number etc.) and provide detailed information that allows them to effectively appeal to a target group of users.
Site Name | Anata no Machi no Shinbi-Shika |
URL | |
Site Features | Easy to locate information A cosmetic dental surgery search web site covering the whole of Japan. Users can employ a range of search conditions including location, train station, and municipality for easy access to the information they need. In addition LPO automatically displays content appropriate to the users’ location and search terms, increasing usability. Cost effective Extensive SEO attracts high numbers of users who know what they are looking for via search results. It also offers advertisers a low-price advertising option. |
Site Opening Campaign Details
Campaign Period: January 31 – February 28, 2008 (submission deadline)
Campaign Details
Up to 50% off regular Anata no Machi no Shinbi-Shika site registration rates during the campaign period.
Site Registration Rates (contract/per year) *inc. screening rate/taxes
Area | City Name | Regular Rate | Campaign Rate |
Area SS | Tokyo (23 wards), Yokohama, Nagoya，and Osaka cities | 840,000 yen | 504,000 yen |
Area S | Sapporo, Sendai, Saitama, Shizuoka, Kyoto, Kobe, Hiroshima, and Fukuoka cities | 840,000 yen | 420,000 yen |
Area A | Other Areas | 630,000 yen | 315,000 yen |
*Includes screening
Additonal Category Registration (10 categories)
Japan-wide | 21,000 yen (inc. tax)/ per category |
Category | Whitening, Gum whitening, Ceramic crowns, All ceramics, Laminate veneers, Implants, Orthodontics, Private rooms, Open after 7pm, Loans available |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information (prefecture, town) in addition to industry type and specialist terminology. This is a valuable service for “long-tail media” on the Internet.
GMO Marketing aims to develop web sites for advertisers that are aiming to reach users with specific requirements and to improve usability and customer satisfaction.
Related Links (all links are to Japanese language sites unless otherwise indicated)
List of GMO Marketing Sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
GMO Marketing Inc.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | - Internet Media |
Capital | 50,000,000 yen (paid-in capital 25,000,000 yen) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 12,631,970,000 yen |