February 27, 2008
- GMO Marketing
February 27, 2008
Press Release
GMO Marketing, Inc.
GMO Marketing Launches 12th Search Site – Anata no Machi no Nail Salon
Tokyo – February 27, 2008 -- GMO Internet Group company, GMO Marketing today launches the latest in a series of SEO*1 and LPO*2 optimized “long tail media”*3 sites. The new Anata no Machi no Nail Salon introduces visitors to nail salons throughout Japan. PC and mobile sites are both being launched today with a range of new advertising options available to advertisers.
Anata no Machi no Nail Salon
This site allows visitors to search for nail salons throughout Japan. Not only is it possible to search easily through lists of salons by location, users can also specify conditions such as “private room available” or “services for men”. Users can also search for specific services including nail sculpturing, nail gel, and hand care. In addition, nail salons have been categorized by facilities attached to the salon including hair salons, esthetic salons, and schools. This makes it possible for the user to find a salon that truly meets their needs.
Advertisers can display up to four photos on the Anata no Machi no Nail Salon introduction page in addition to basic details (address, URL, telephone number etc.). Internal site search categories including ”open after 8pm”, “fast service”, and “bridal nails” make it possible to effectively appeal to a target group of users.
Anata no Machi no Nail Salon Mobile Site
We are launching the mobile version of the site in conjunction with the PC version launch. The mobile site contains the same information as the PC site making it possible to search for a nail salon from anywhere. Advertisers can take advantage of the mobile site to reach more users.
Site Name | Anata no Machi no Nail Salon | |
URL | ||
Site Features | Easy to locate information A nail salon search web site covering the whole of Japan. Users can employ a range of search conditions including location, train station, and municipality for easy access to the information they need. In addition LPO automatically displays content appropriate to the users’ location and search terms, increasing usability. Cost effective Extensive SEO attracts high numbers of users that know what they are looking for via search results. It also offers advertisers a low-price advertising option. Mobile site Offers the same information as the PC version of the site.
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Use a mobile phone to read the QR code on the left to access the site.Advertising Options (all prices are tax inclusive)
Site Registration Fees (Publishing Contract) – 3 Plans
Advertisers can have their salon displayed at the top of search results and depending on the information they want to register, select from the three plans: (1) Premiere Plan (2) Standard Plan (3) Light Plan.
(1) Premiere Plan
Top of list positioning as well as basic details and main image, three additional images, a store description, and registration in all categories.
Tokyo (23 wards), Yokohama, Nagoya, and Osaka cities | 252,000 yen / per year |
Sapporo, Sendai, Saitama, Shizuoka, Kyoto, Kobe, Hiroshima, and Fukuoka cities | 189,000 yen / per year |
Other areas | 126,000 yen / per year |
*Includes screening
(2) Standard Plan
Basic details and main image, a store description and registration in three categories.
Tokyo (23 wards), Yokohama, Nagoya，and Osaka cities | 126,000 yen / per year |
Sapporo, Sendai, Saitama, Shizuoka, Kyoto, Kobe, Hiroshima, and Fukuoka cities | 94,500 yen / per year |
Other areas | 63,000 yen / per year |
*Includes screening
(3) Light Plan
Telephone number, address and other basic details only.
Japan-wide | 31,500 yen / per year |
*Includes screening
Category Registration Fees
Standard and light plan holders may opt to add additional categories (there are a total of 14 categories).
Japan-wide (per category) | 5,250 yen / per year |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information from name of prefecture to name of town in addition to industry type and specialist terminology. This is a valuable service for “long-tail media” on the Internet.
GMO Marketing Sites
GMO Marketing aims to develop web sites for advertisers that are aiming to reach users with specific requirements and to improve usability and customer satisfaction.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3. Long Tail Media
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Related Links (all links are to Japanese language sites unless otherwise indicated)
List of GMO Marketing sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
Company Name | GMO Marketing Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | - Internet Media |
Capital | 50,000,000 yen (paid-in capital 25,000,000 yen) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 12,631,970,000 yen |