July 15, 2008
- JWord
July 15, 2008
Press Release
JWord, Inc.
JWord Launches Area Specific Keyword Service
Tokyo – July 15, 2008 – GMO Internet Group company, JWord operator of the service of the same name, today launches the area-targeted advertising service Gotouchiword.jp
Gotouchiword.jp is a new Internet advertising product that in addition to the functions of existing contextual advertising, also determines the location of the Internet user at partner portal sites.
Gotouchiword.jp
Gotouchiword.jp is a new product that offers advertisers the opportunity to purchase search keywords in specific geographic areas. When a search is conducted from a JWord partner portal site the user’s location is identified and advertisements are displayed accordingly contributing to higher click-through rates for advertisers. The Gotouchiword.jp icon is displayed next to the advertisement further increasing visibility.
When a client purchases a search keyword they specify the area (prefecture) in which the advertisement will be displayed. This makes advertising more effective as it is possible to create advertisements that appeal to a specific group of users. Exposure is high as partnerships have already been established with many search portal sites and this is the only advertising product of its kind available at a fixed rate.
Using Gotouchiword.jp
For example, a real estate agency in Tokyo registers the keyword “apartment” and specifies the area Tokyo. A user in Tokyo then logs onto the Internet and conducts a search from a JWord partner portal site using the term “apartment”. A link to the Tokyo real estate agency is then displayed with the Gotouchiword.jp icon and the keyword “apartment” in the area sponsored by JWord.
*Method of display may differ between partner portal sites.
Why Purchase a Gotouchiword.jp Keyword?
●Appeal to a targeted group of customers
As well as being relevant to the search term, Gotouchiword.jp advertising is also matched to user location. Companies that want to target a particular region can use their website to effectively appeal to that region.
●Distinguish your company from the competition
In each prefecture only one company is displayed in the advertising space setting the advertiser apart from their competition.
●Advertise on Multiple Portal Sites
As soon as a keyword is purchased the advertisement begins appearing on multiple JWord partner portal sites. No separate contract is required with individual portals. Current partners are: @nifty, BIGLOBE, Infoseek, and livedoor (more partners to be announced).
●Fixed Fees and Easy Administration
Fees are charged according to a fixed structure so unlike pay-per-click advertising it is easy to allocate a budget. After the keyword purchase no administration is required.
●Icon Display
The eye-catching Gotouchiword.jp icon is displayed alongside the link helping to appeal to the user and increase clicks.
●Advertising Matched to User Search
Advertisements are related to the search term and searches are conducted in a way the user is already accustomed to so advertisers can expect exposure that exceeds other content-matched area targeting type advertising.
When the service is first launched it will determine the user’s location by IP Address. However, going forward JWord will make the service even more effective by offering area related keywords and using multiple factors to determine the user’s location.
Determining the IP Address
Gotouchiword.jp uses the SURFPOINT™ database by Cyber Area Research, Inc. to determine the location of domestic ISP users. This company is establishing itself as the undisputed leader in Japan in constructing an IP Geolocation system; user location recognition technology.
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Gotouchiword.jp Fees
1 keyword/1 area (prefecture) 84,000 yen (inc. tax) valid for three months.
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Definitions
Area targeting: identifies the location of a user from the user’s IP address
IP address: an identification number allocated each computer or device connected to the Internet or other IP network.
Related Links (all links are to Japanese language web sites unless otherwise indicated)
Cyber Area Research, Inc: http://www.arearesearch.co.jp/
Media Inquiries
JWord Inc. Public Relations
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
Company Name | JWord Inc. http://www.jword.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Hideki Kokaji |
Business Description | - JWord (Japanese search keywords) - Technology license business |
Capital | 233,500,000 yen (including 95.63 million yen additional paid-in capital) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 1,276,830,000 yen |