August 1, 2008
- NIKKO Inc.
August 1, 2008
Press Release
NIKKO Inc.
NIKKO Launches Listing Advertising Management Support Service SEM-BP
Tokyo – August 1, 2008 -- GMO Internet Group advertising services company, NIKKO today launches, SEM-BP (SEM Best Practice). The new listing advertising management solution can be scaled to any advertising budget.
SEM-BP, uses the TD Technology (TradeDoubler AB) search marketing optimization tool td Searchware and provides consultation and a listing advertising strategy constructed by NIKKO SEM specialists.
SEM-BP
NIKKO provides a comprehensive set of interactive marketing services from marketing strategy to advertising planning /production and SEM consultation.
At the core of the new SEM-BP service is td Searchware, a search marketing platform that automatically executes listing advertising strategy and offers the latest editing functions and report creation essential for efficient and effective listing advertising management. Td Searchware is used by around 45% of SEM agencies in England and widely employed right throughout the European market. Not only does the service offer vast lists of keywords and significantly less time spent managing advertising, but it enables advertisers to achieve efficient, cost effective advertisement exposure.
SEM-BP offers consultation together with an environment that allows marketers to improve SEM operation and focus on evaluation with td Searchware. This enables execution of a well-planned listing advertising strategy in line with client objectives for efficient cost-effective advertising.
*SEM (Search Engine Marketing) is a method of marketing to attract visitors to web sites from search engines. Includes keyword-related advertising methods, listing advertising methods, etc.
■ASP service fees start from 31,500 yen per month (tax inc.)
TD Technology
TD Technology Japan is the new Japanese division of the TradeDoubler Group. TD Technology also operates in England and in the Pan-European market. Td Searchware, the TD Technology search marketing optimization tool is used by around 45% of SEM agencies in England and widely employed right throughout the Europe.
TradeDoubler
TradeDoubler is a European digital marketing company. Headquartered in Sweden, the company boasts a unique global reach with local offices in 18 countries. With a network of more than 125,000 website publishers TradeDoubler helps deliver online results for over 1,600 advertisers globally including British Airways, Dell, and eBay.
NIKKO
NIKKO is an advertising company that specializes in interactive marketing. As our lifestyles change, the ways in which we access media are increasingly diverse. Understanding that, NIKKO builds comprehensive communication marketing strategies centered on a web site. Our plans target challenges faced by our clients and help to foster a relationship in which client and consumer motivate each other.
*Professional Organization Membership: Japan Advertising Agencies Association (JAAA), Japan Internet Advertising Association (JIAA), Web Advertising Bureau, Overture Sales Preferred Partner Association, Google Adwords Qualified Company.
Related Links (All links are to Japanese language websites unless otherwise indicated)
NIKKO: http://www.koukoku.jp
TD Technology: http://www.tdtechnology.co.jp/en/index.html (English)
TradeDoubler: http://www.tradedoubler.com (English)
Media Inquiries
NIKKO Inc. Corporate Planning Department
E-mail：[email protected]
GMO Internet Inc. Group PR Team
E-mail：[email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
Company Name | NIKKO Inc. http://www.koukoku.jp/ |
Address | Aoyama Oval Building, 5-52-2 Jingumae, Shibuya ku, Tokyo, JAPAN |
CEO | Makoto Hashiguchi |
Business Description | - Advertising company specializing in interactive marketing (1) Internet Advertising (PC/mobile) (2) SEM Consulting (3) Web Production (4) Magazine, Newspaper, TV, Radio, Promotion (5) Advertising Design and Production |
Capital | 140,000,000 yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 1,276,830,000 yen |