April 1, 2009
- GMO Solution Partner, Inc.
April 1, 2009
Press Release
GMO Solution Partner, Inc.
GMO Solution Partner Launches Conversion V ASP LPO Service
Tokyo – April 1, 2009 – GMO Internet Group e-commerce solution provider, GMO Solution Partner, announces the official launch today of Conversion V, an ASP type LPO*1 service for improving conversions (actions such as a product purchase or service application from a web site).
*1 LPO (Landing Page Optimization): is a method of reducing bounce rate, increasing the number of users who continue on deeper into the site, and improving the rate of actions such as sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search query, IP address, and time.
Background to the Service Launch
Currently, in order to run a successful web site or online store it is generally necessary to invest in SEO*2, SEM*3 or other means to increase the number of visitors to a site. However, while SEO or SEM will increase visitors, it has no direct impact on conversions, and in many cases is not the most cost effective solution. One of the major reasons that visits don’t translate into conversions is that site visitors have difficulty locating the information they are looking for and consequently leave the site.
As well as methods for attracting site visitors, web site operators also need to consider methods for guiding users to relevant pages and reducing bounce rates. LPO services that address these issues are often out of reach of SMEs and individuals due to the cost and technical skill required.
*2 SEO (Search Engine Optimization): is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines.
*3 SEM (Search Engine Marketing): marketing methods aimed at attracting visitors to web sites from search engines, includes keyword-related advertising and listing advertising.
Conversion V: Improving Conversions
GMO Solution Partner has developed Conversion V, a low-cost ASP type LPO service. The service automatically generates and displays a navigation banner optimized according to the visitor’s actions to guide them through a site and increase conversions.
1. No technical knowledge required! Easy-to-use navigation bar generation
To create a navigation banner that guides visitors to the information they seek, simply access the administration screen and select a design template, font, color, and layout. Five hundred banner designs and 1,400 templates are available. Templates and copy are customizable.
2. Guide visitors directly to relevant pages
The navigation banner can be customized with detailed display conditions aligned with the physical location of the visitor. Factors used to optimize the banner include queries entered into search engines, number of accesses, geographical location, time, and URL of the site from which the visitor arrives. The banner guides users to the information they seek, reducing bounce rates.
3. Discover the optimal format for guiding visitors through your site
Run a creative test*4 by displaying different copy and designs to visitors with same access conditions to compare and analyze banners and find out which are most effective. Results can be accessed from the administration screen and used to optimize guidance.
*4: Creative test: a test that compares designs
Conversion V Details
Main Features | ・Navigation bar display based on: Search query used to access the site Time, day, and date Geographical location URL from which the user arrived Number of accesses ・Vary navigation banner display in accordance with the number of times the visitor has accessed the site. ・Floating or embedded navigation bar ・Over 500 original design templates | ||||||
Fees (including tax) | Imp/month *5 | 6-Month Contract | 12-Month Contract | ||||
Set up Fee | Monthly Payment | Up Front Payment | Set up Fee | Monthly Payment | Up Front Payment | ||
?10,000 imp. | 10,500 yen | 15,750 yen | 63,000 yen | 10,500 yen | 12,600 yen | 126,000 yen | |
?30,000 imp. | 10,500 yen | 42,000 yen | 210,000 yen | 10,500 yen | 31,500 yen | 315,000 yen | |
?50,000 imp. | 10,500 yen | 63,000 yen | 315,000 yen | 10,500 yen | 47,250 yen | 472,500 yen | |
*5. Special quotation applies to impressions in excess of 50,000
Reference: Test service achieves 1.3x increase in conversion rate
Prior to the official release of the service, GMO Solution Partner tested Conversion V with a number of companies. One online supplements store was facing crushing competition and its inability to differentiate itself was impacting on sales. We began by creating a free sample page as a solution for increasing conversions. Using the Conversion V search query function, we matched products and terms such as “supplements for high blood-pressure” and “dietary supplements” to create a navigation bar. In approximately two months, the number of free samples acquired increased from 85 to 115, and the conversion rate was up from 4% to 5.2%.
Related Links (All links to Japanese language web sites unless otherwise indicated)
Conversion V: http://www.con-v.jp/
Digital catalog: http://www.con-v.jp/ad/book5/index.html#2
Features: http://www.con-v.jp/function/index.html
Media Inquiries
GMO Internet Inc. Group PR Department
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO Solution Partner, Inc.
Company Name | GMO Solution Partner, Inc. http://www.gmo-sol.jp/ |
Address | Shibuya Tokyu Building, 3-12-18 Shibuya Shibuya ku, Tokyo, JAPAN |
CEO | Kenichiro Matsubara |
Business Description | - Web consulting - E-commerce Solutions |
Capital | 50,000,000 yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 1.27 billion yen |