April 24, 2009
GMO MAKESHOP Adds Overture Ad Listing Feature to MakeShop Online Store Construction Service
- GMO MAKESHOP Co., Ltd
Tokyo – April 24, 2009 – GMO Internet Group company GMO MAKESHOP announces the launch today of Kantan! Overture, a new feature for the MakeShop net shop construction and management tool that provides users with an easy way to post Overture K.K. listing ads (contextual advertising).
The new feature was developed using the search engine advertising management API, Sponsored Search® made available to Overture sales partners. The use of this API* in a service that combines shopping cart and search engine marketing is an industry-first in Japan.
*API : Application Programming Interface
When a search engine user conducts a search, Overture Sponsored Search displays text ads relevant to the user`s search inquiry in the sponsored listings space above the search. This advertising tool is commonly employed in the promotion of online stores.
Demand for this service among operators of online stores is high. The MakeShop launch of Kantan! Overture offers users easy management of Sponsored Search ad listings from the MakeShop administration screen. The Kantan! Overture function using the Overture Sponsored Search API makes it possible to create keywords and ad text fast, to bid on keywords, plan budgets, display reports and more, all from the MakeShop administration screen.
Kantan! Overture – Service Outline
1．Generating Keywords and Ad Text
The user selects a product category according to the kind of products handled by their store to automatically generate keywords and ad text designed to promote stores and encourage sales. The next step is to simply select keywords for fast and efficient ad posting.
2．Set Keyword Unit Price, Bids
After keywords and advertising text have been decided, bidding price indicators are automatically displayed. Online store managers can freely change bidding amounts.
3．Budget Planning
Three different monthly plans are available, payable in advance. Daily maximum budgets can be planned so that there is no need to worry about blowing a budget too quickly.
4．Report Display
Store managers can specify data parameters to display easy-to-read graphs showing daily number of clicks by keyword, number of impressions, number of contracts, fluctuations in listing fees and more.
About Service Fees
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Applicable Plans
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MakeShop Business Plan, Premium Plan
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Fees
(inc. tax)
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Kantan! Overture usage fees are the Sponsored Search listing charges. Select from the following 3 plans according to your budget.
Application through MakeShop. Payment in advance.*
- Otegaru 5000 Plan: 16,000 yen（3 month period）
Ideal for first-time users and users on a budget
- Osusume 10000 Plan: 31,750 yen（3 month period）
Aimed at mid-sized stores on a reasonable budget
- Shikkari 30000 Plan: 94,750 yen（3 month period）
Perfect for large-scale stores with extensive product ranges and larger budgets.
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Details
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* Advertising cost will not exceed the fee paid on application.
* No refund, or carry-forward is available in cases where advertising cost is less than the fee paid on application.
GMO MAKESHOP
The core of GMO MAKESHOP operations is MakeShop, a feature-rich online store construction and management ASP service that can be operated and enjoyed by anyone. One of the world's top online store construction ASPs, MakeShop has been used to operate over 15,000 online stores for individuals, SMEs, and famous boutique stores. MakeShop is continuously developing new e-commerce services including ItemPOST, a product registration search portal, and Live! a video editing tool. In January of this year MakeShop launched Reservation Shop, a tool that allows users to accept reservations through their websites.
Related Links (All links to Japanese language sites unless otherwise indicated)
MakeShop: http://www.makeshop.jp
Overture: http://ov.yahoo.co.jp/
Media Inquiries
GMO MakeShop Public Relations
E-mail：[email protected]
GMO Internet Inc. Group PR Department
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO MAKESHOP Co. Ltd
GMO MAKESHOP Co. Ltd
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Company Name
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GMO MakeShop Co. Ltd. http://www.makeshop.jp
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Kazuyoshi Mukaihatake
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Business Description
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- E-Commerce ASP Services
- E-commerce Solutions
- Web Development
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Capital
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15 million yen
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GMO Internet Inc.
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Company Name
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GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
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Address
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Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
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CEO
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Masatoshi Kumagai
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Business Description
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- Internet Use Support (Infrastructure)
- Internet Advertising Support (Media)
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Capital
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1,27 billion yen
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*All company and product names are trademarks or registered trademarks of the respective companies.