June 1, 2009
- GMO Solution Partner, Inc.
June 1, 2009
Press Release
GMO Solution Partner, Inc.
GMO SolutionPartner Launches Entry Form Optimization Service
Tokyo – June 1, 2009 – GMO Internet Group web solutions provider, GMO SolutionPartner, today launches the second offering in its Conversion Up line-up. Conversion VF, a new entry form optimization (EFO) ASP service aims to assist site visitors to fill out forms more quickly, prevents visitors from leaving the site, and boosts conversions (registration, products purchase etc.).
Many companies operating online stores or web sites use SEO*2 and SEM*3 to attract visitors. However, despite increasing the number of visitors to their site through these methods, in many cases, these visitors leave the site before reaching the intended page and companies are unable to convert visits into actions such as registrations or product purchases.
In order to achieve conversions, it is important to consider methods such as LPO*4 to ensure that visitors reach the intended page, and the simplification of tasks like completing entry forms in addition to SEO and SEM .
GMO-SOL Conversion V services ensure visitors are guided to the right page by displaying a navigation banner optimized according to visitors’ actions and objectives. Now, the launch of the low cost ASP service, Conversion VF addresses another cause of visitors leaving a site; reducing the “stress” of completing online forms, and contributing to higher conversion rates.
Conversion VF
The information form required when making a purchase or completing a registration is the final page of the conversion process. If a visitor repeatedly returns errors when completing a form they are likely to give up and exit the site.
Conversion VF aims to improve the application process, prevent visitors from leaving before they have completed a form and contribute to higher conversion rates.
Form Assistant: Helps Prevent Visitors from Leaving
1. Alert and guide functions assist the user by explaining in advance items that have high error rates.
2. Each field is highlighted, preventing errors caused by the user accidentally overlooking a question.
3. The assistant counts down the number of questions remaining until the form is completed, helping to ensure the user completes the process.
Analysis Reporting Function for Improving Trouble Areas
Number of entry form errors, number of visitors who exited the page and other statistics for each data field can be displayed in easy to read tables and graphs. This data can be used to identify any questions that are causing problems and make improvements.
Easy Set Up
Easy Set Up
Customers using Marugoto EC, MakeShop or Color Me Shop! pro can take advantage of the easy set up feature; there is no need to go through the set up process for each form. (This feature to be made available with other shopping cart services at a later date)
No changes to existing forms are required, even for web sites and shopping cart services not compatible with the easy set up function.
Conversion VF
Main Features | ・Easy set-up (Currently available for Marugoto EC, MakeShop, and ColorMeShop! Pro) ・Guide Function ・Alert Function ・Analysis Function |
No. of Forms | Unrestricted |
No. of Sites | 1 web site |
Set Up Fee (including tax) | 10,500 yen |
Monthly Fee | 1 month contract: 12,600 yen |
12 month contract: 126,000 yen | |
Options | Set up support: 31,500 yen per form |
Related Links (All links to Japanese language websites unless otherwise indicated)
Conversion VF: http://www.con-vf.jp/
Conversion V: http://www.con-v.jp/
Media Inquiries
GMO Internet
E-mail：[email protected]
Terminology
*1 EFO (Entry Form Optimization): A method of reducing the exit rate of a form page by minimizing obstacles to completing forms required when registering or purchasing a product through a web site.
*2 SEO (Search Engine Optimization), SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines.
*3 SEM (Search Engine Marketing) marketing methods aimed at attracting visitors to web sites from search engines, includes keyword-related and listing advertising.
*4 LPO (Landing Page Optimization) is a method of reducing bounce rate and improving the rate of actions such as sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search query, IP address and time.
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO Solution Partner, Inc.
Company Name | GMO SolutionPartner, Inc. http://www.gmo-sol.jp/ |
Address | Shibuya Tokyu Building, 3-12-18 Shibuya Shibuya ku, Tokyo, JAPAN |
CEO | Kenichiro Matsubara |
Business Description | - Web consulting - E-commerce Solutions |
Capital | 50,000,000 yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & E-commerce - Internet Media |
Capital | 1.27 billion yen |