October 7, 2009
- GMO Solution Partner, Inc.
October 7, 2009
Press Release
GMO Solution Partner, Inc.
GMO Solution Partner Launches Online Store Marketing Service, Sales Agency
Tokyo – October 7, 2009 – GMO Internet Group web solutions provider, GMO Solution Partner announces the official launch today of Sales Agency, a pay-per-performance online store marketing solution with no joining fee or monthly fees – we pay promotion costs.
Sales Agency (URL: http://salesagency.jp/about/index.html)
As a provider of online store construction and management services including Marugoto EC, we see many businesses with quality products and services to offer that struggle to grow sales due to a lack in resources or effective ecommerce web site marketing methods.
GMO Solution Partner today launches Sales Agency, an online store marketing solutions with a complete pay-per-performance structure calculated on store sales. We use our online store management experience and expertise to provide customers with effective promotion that minimizes required customer time commitment and costs.
*1 This service is also available to non Marugoto EC customers.
Sales Agency Features
Pay-per-Performance Structure: No Joining Fees or Promotion Costs
Online store marketing and operation support services generally charge for site renewal, advertising media selection, publishing, sales planning, etc. However, Sales Agency offers a complete pay-per-performance system, customers pay when products are sold, no monthly fees, design fees, consultation fees or marketing fees are charged. We work with customers already operating online stores to set sales targets. Customers are only charged when targets are attained. Customers opening new online stores are charged according to sales achieved in the first month.
Comprehensive Marketing Solutions
GMO Solution Partner has provided consulting services to over 2,000 companies; we provide comprehensive marketing services that minimize the burden on our customers.
Marketing Support Features
1) Sales Promotion
We research and select media for effective affiliate and listing advertising and execute a range of promotions appropriate to the product. GMO Solution Partner bears all promotion costs.
2) Site Creation and Renewal
Page design plays an important role in creating product appeal. GMO Solution Partner will design or revamp your site to maximize product appeal.
3) Management Expertise
Throughout the contract term we create sales guidelines based on the results of marketing activities. Customers can continue using this guidance even after the contract ends.
Sales Agency (URL：http://salesagency.jp/about/index.html)
Feature | Set Target Plan | New Store Plan |
Joining Fee Monthly Fee Deposit | 0 yen | 0 yen |
Promotion Fees | Paid by GMO Solution Partner | Paid by GMO Solution Partner |
Fees (Pay-per-Performance) | from 30% of results (sales) in month target is achieved | from 30% of results (sales) in month |
Together with the customer we establish a sales target based on research data collected on competitors, and our own experience. Fees are only charged when target is achieved. *Rate to be determined based on a preliminary evaluation. | Fees payable from the first month of operation. *Rate to be determined based on a preliminary evaluation. | |
Eligible Ecommerce Operators | Customers already operating online stores. | Customers opening new online stores. |
Plan Details | ・Online store renewal ・(Revised concept and design) ・Product page design ・Sales promotional planning and execution (listing advertising，affiliate advertising, etc.) ・Copywriting ・SEO ・Email newsletter production and distribution ・Access analytics, measures for boosting purchase rate. | ・Online store creation ・Product page design ・Sales promotional planning and execution (listing advertising，affiliate advertising, etc.) ・Copywriting ・SEO ・Email newsletter production and distribution ・Access analytics, measures for boosting purchase rate. |
Case Studies
(1) Sports Product Site: Listing Strategy – 1 million yen in sales achieved just 3 months after opening
This online store was able to achieve a high purchase rate by publishing product names and model numbers in listing advertisements. This allowed us to identify which product each consumer was interested in and direct them to a customized product landing page. Even when products were priced higher than competitors on product comparison sites, we successfully promoted sales by effectively reaching users searching for that product.
(2) HDMI Cable Sales Web Site – Sales doubled in just two months!
The core business of this company was HDMI cable sales, however their web site also sold unrelated products. The product line up caused visitors to the site to question its credibility and often led them to make their purchase elsewhere. We repositioned the site as a specialist in HDMI cable products and information to boost customer confidence. As a result, the site achieved a 3% conversion rate, or a 6-fold increase in conversions.
Through Sales Agency, GMO Solution Partner helps businesses grow sales by offering its expertise in online store management including product selection, pricing, product descriptions, securing repeat business, and adapting to the mobile ecommerce platform.
Media Inquiries
GMO Internet
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO Solution Partner, Inc.
Company Name | GMOSolution Partner, Inc. http://www.gmo-sol.jp/ |
Address | Shibuya Tokyu Building, 3-12-18 Shibuya Shibuya ku, Tokyo, JAPAN |
CEO | Kenichiro Matsubara |
Business Description | - Web consulting - Ecommerce Solutions |
Capital | 50 million yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media |
Capital | 1.27 billion yen |