June 7, 2010
- GMO Internet Group
June 7, 2010
Press Release
NIKKO, Inc.
GMO Creators Network, Inc.
NIKKO Partners with GMO Creators Network to Launch Display Ad Design and Distribution Service
Tokyo – June 7, 2010 – GMO Internet Group advertising company NIKKO has partnered with GMO Creators Network to today launch Kachi Banner, a low cost, effective display advertising solution that includes banner ad production and distribution.
Kachi Banner
Good creative is essential to banner advertising and a well designed ad can boost CTR*1 by as much as 2-5 times. However for many advertisers creating standout banners is a hit and miss process. The new NIKKO Kachi Banner service offers optimized display advertising and frees the advertiser from the task of production.
Kachi Banner creates a series of 30-60 high quality banners which are then distributed at random times to various media websites through the NIKKO advertising network, VCM Network. Banners that return better results in a specific timeslot are automatically prioritized over other banners in the client’s series and this process is repeated until only the most effective banners remain. Clients can expect to reduce costs while dramatically improving CTR and CPA*2 by always displaying banners with demonstrated high click-through rates.
Kachi Banner ads are created by web specialists from the Web no Tatsujin network while NIKKO handles advertising distribution. Web no Tatsujin, managed by GMO Creators Network, is a network of over 100 creators. We select the creator best suited to each campaign allowing us to offer a high volume of quality banners to each and every client.
*1 Click-through rate
*2 CPA Cost per Action
Kachi Banner Service Plans
Select from a 30-banner plan and a 60-banner plan. The 60-banner plan is recommended for advertisers seeking more than 20 million impressions. Both services include a CTR report.
Plan Name | Description | Regular Rate |
Plan 30 | - 30 banner designs - Optimized distribution - CTR report for each banner | 310,500 yen (inc. tax) |
Plan 50 | - 60 banner designs - Optimized distribution - CTR report for each banner | 520,500 yen (inc. tax) |
*The above prices do not include VCM Network media fees (from 300,000 yen).
*After the distribution clients may continue to use banners on a loan basis.
Web no Tatsujin
Web no Tatsujin is managed by GMO Creators Network. The network’s highly skilled freelance web creators take on the high volume, small lot jobs and minor revisions that are often difficult for regular web design companies to handle. Our broad network allows us to delegate each project to the right creator while offering low prices and a fast turnaround.
Related Links (all links are to Japanese language sites unless otherwise indicated)
Kachi Banner: http://www.kachi-banner.jp/
Web no Tatsujin: http://web-tatsu.net/
VCM Network: http://www.vcm.jp/
Media Inquiries
GMO Internet Group PR
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, ecommerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
NIKKO, Inc.
Company Name | NIKKO, Inc. http://www.koukoku.jp |
Location | 1-10-7 Dogenzaka, Shibuya-ku, Tokyo |
CEO | Makoto Hashiguchi |
Business Description | - Advertising company specializing in interactive marketing (Internet advertising [PC/Mobile], SEM consulting, Web production, Magazines, Newspapers, TV, Radio, SP Advertising, Advertising design and production) |
Capital | 100 million yen |
GMO Creators Network, Inc.
Company Name | GMO Creators Network, Inc. http://www.gmo-cn.jp/ |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takeshi Ito |
Business Description | - Web site and print editorial services - Internet Media |
Capital | 21 million yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media |
Capital | 1.27 billion yen |