June 14, 2010
- GMO AD Partners Inc.
June 14, 2010
Press Release
GMO AD Partners, Inc.
GMO AD Partners to Sell D2C Listing Advertising for iMenu Search (Beta Version)
Tokyo – June 14, 2010 – GMO Internet Group member and media representative company GMO AD Partners announces today that it will sell search-linked ads on the D2 Communications i-mode iMenu®. (Service name: D2C Listing Advertising iMenu Search [Beta version]).
D2C Listing Advertising iMenu Search: Advertising Sales
GMO-AP handles Internet and mobile advertising for small and medium agencies. In November 2009 we formed a partnership with D2C and since then the two companies have planning and developing ad sales and purchasing focused on the long-tail of mobile advertising*2. The sale of D2C Listing Advertising iMenu Search is a part of this joint project.
D2C Listing Advertising iMenu Search
D2C Listing Advertising iMenu Search is a new ad service by D2C, it offers contextual search advertising linked to user search terms for the search tool on NTT DOCOCMO’s iMenu top page. The service enables advertisers to attract traffic from users actively searching for specific content and users with defined interests.
Product Outline
Product Name: D2C listing advertising iMenu Search
Display Position: iMode menu search results screen
Fee structure: Pay-per-click by keyword
Ad type: text
Reference: 2010 Mobile Market
In 2009 the mobile advertising market was impacted by a worsening economic climate. However, while advertising cutbacks were made in the recruiting and finance industries, advertising from content providers remained strong. Advertising spending in ecommerce and mobile ecommerce also grew. Overall the mobile advertising market achieved significant growth, up 22.2% over the previous year to an estimated 121 billion yen.
Content providers currently account for around 50% of the mobile advertising market. In 2010 growth in this market segment is expected to level off slightly, however we believe advertising spend from mail order and mobile ecommerce will increase In the second half of the year we will begin to see a full recovery in advertising by food and drink manufacturers and other consumables companies that held off on advertising in 2009. As a result the mobile advertising market is expected to expand by as much as or more than 120% from the previous year.
(Source: 2010 Mobile Advertising Market, Seed Planning, Inc.)
Media Inquiries
GMO AD Partners
E-mail: [email protected]
GMO Internet Group PR
E-mail：[email protected]
(*1) iMenu is a registered trademark of NTT DOCOMO, Inc.
(*2)Long tail: The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. The vast number of low traffic sites is the Internet’s long tail. For example in online stores, unlike in bricks and mortar stores, sales of the top 20% of products are often less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, ecommerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO AD Partners, Inc.
Company Name | GMO AD Partners, Inc. http://www.gmo-ap.jp/ (OSE Hercules: 4784) |
Location | 1-10-7 Dogenzaka, Shibuya ku, Tokyo, JAPAN |
CEO | Shintaro Takahashi |
Business Description | - Internet Advertising |
Capital | 1.301 billion yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media |
Capital | 1.27 billion yen |