August 19, 2010
- GMO MAKESHOP
August 19, 2010
Press Release
GMO MAKESHOP Co. Ltd.
GMO MAKESHOP Launches New Social Commerce Service and Partner Website GiriGiri Market
Tokyo – August 19, 2010 – GMO MAKESHOP, the GMO Internet Group company that operates online shop builder ASP/SaaS service MakeShop, yesterday officially launched Social Limited Time Sale, a social commerce tool that gives users the opportunity to receive group discounts using Twitter, Facebook and other social media.
In addition, GMO MAKESHOP announces the opening today of GiriGiri Market, a shopping site featuring discounted products made available through the Social Limited Time Sale tool.
Social Limited Time Sale Tool
The new social commerce tool allows ecommerce stores to promise significant discounts on a selected product if a certain number of buyers is reached. Users interested in a product can try tempting friends to purchase it too through their Facebook or Twitter accounts. If the required number of buyers is not reached, any customer who as ordered the product at the discounted price will have their order cancelled, and will not be charged full price. This is an ideal tool for ecommerce stores looking to move stock quickly or boost word of mouth advertising without increasing marketing costs.
Pre-Launch Trial Phase
Four stores trialed Social Limited Time Sale between August 15 and August 17, each of the stores reported a positive experience with the tool. One offer by a traditional German cake store (15 cakes, 3 days) sold out in just 20 hours. Other trial users experienced growth in revenue per customer as customers supplemented their Limited Time Sale item with additional purchases. GMO MAKESHOP today launches GiriGiri Market to further boost the effectiveness of the Social Limited Time Sale tool.
Social Time Sale Tool: Usage Fees
Usage Fees | Free* |
Access | From the administration screen go to Events/Marketing and select Events Setting, then Social Time Sale product upload. |
Details |
*This function is available with MakeShop Business and Premium plans. Separate fees apply for these services. Business plan: Start-up fee 3,150 yen / Monthly fee: 3,150 yen, Premium plan: Start-up fee 3,150 yen / Monthly fee: 10,500 yen (all listed prices are tax inclusive).
GiriGiri Market: Shopping Portal Site (http://www.girima.jp/)
GiriGiri Market features a series of limited time offers – usually between one and three days – on just released products and other in-demand items made available using the MakeShop Social Limited Time Sale tool.(*) All products are only made available at a discounted price once a pre-determined number buyers is reached. Visitors to GiriGiri Market who find something like can recruit other buyers by posting the product to Twitter or Facebook. Ecommerce stores can use GiriGiri Market to boost the promotion of products they promote with the MakeShop Social Limited Time Sale tool. GiriGiri Market can also be viewed from the shopping portal, ItemPost.
* All products must undergo evaluation by GMO MakeShop before being published on the website.
GMO MAKESHOP
The core of GMO MAKESHOP operations is MakeShop, a feature-rich online store construction and management ASP service that can be operated and enjoyed by anyone. One of the world's top online store construction ASPs, MakeShop has been used to establish over 19,000 PC and mobile online stores in Japan and over 140,000 online stores in Korea. MakeShop is continuously developing new ecommerce services including ItemPOST, a product registration search portal and Live! a video editing suite and Shoptweet, a Twitter tool for ecommerce.
Media Inquiries
GMO MakeShop Public Relations
E-mail：[email protected]
GMO Internet Group PR
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, ecommerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO MAKESHOP Inc.
Company Name | GMO MakeShop Co. Ltd. http://www.makeshop.jp |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Kazuyoshi Mukaihatake |
Business Description | - Ecommerce ASP Services - Ecommerce Solutions - Web Development |
Capital | 15,000,000 yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media |
Capital | 1.27 billion yen |