November 9, 2010
- GMO Internet, Inc.
November 9, 2010
Press Release
GMO Internet Inc.
GMO Internet Launches Flash Marketing Website, Kumapon by GMO
Tokyo – November 9, 2010 – GMO Internet today announces the upcoming launch of group commerce website Kumapon by GMO. The new website will offer coupons for stores and services at less than fifty percent of their value if a certain number of buyers is reached within 24 hours. GMO Kumapon, Inc. will be responsible for operations, ensuring that Kumapon by GMO users are offered a broad and exciting lineup of deals.
About Kumapon by GMO
Kumapon by GMO will offer one deal per day in each region from categories including gourmet, beauty and learning. The deal becomes available when a pre-announced number of buyers agree to participate.
*Please note that at the time of launch the service is only available in Tokyo. Additional cities to be added going forward.
Benefits for Buyers
Kumapon by GMO is connected to various forms of social media so when users see an offer they like they can easily post it to their Twitter or Facebook page to increase chances the target number of buyers is reached. Participating providers have been handpicked and we only offer coupons for sought after products and services at a minimum discount of 50%. Users have the opportunity to experience a little luxury at a fraction of regular prices by taking advantage of coupons for high-end hotels, restaurants and other great deals.
Benefits for Participating Businesses
Participating businesses can select the target number of buyers for a coupon ensuring a certain level of revenue. In addition, businesses can also expect to benefit from word-of-mouth advertising as potential buyers “advertise” deals to their friends through Facebook and other social media.
Background
The flash marketing concept, where online coupons for discounted goods and services are offered to a target number of users, first became popular in the US, and partly as a result of its affinity with other social media, the phenomenon is growing worldwide. In Japan alone there are already over 100 companies offering flash marketing services.
GMO Kumapon Inc. has established Kumapon by GMO based on this concept and built on the expansive media reach of the GMO Internet Group. (Approx. 35 million users per month).
(*2) NetRatings, September 2010
Media Inquiries
GMO Internet Group Public Relations Division
E-mail: [email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, ecommerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO Kumapon, Inc.
Company Name | GMO Kumapon, Inc. http://kumapon.jp/ |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Kumapon by GMO operations |
Capital | 99.9 million yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media - Internet Securities |
Capital | 1.27 billion yen |