Using GMO DSP advertisers can now target different ads to different media, manage this process and measure effectiveness using third party ad-servers operated by Internet ad tech company, Fringe 81. Third party ad server distribution enables advertisers measure results across different media and optimize each banner ad for better overall results as well as save time.     

Launched in August this year, GMO NIKKO’s GMO DSP is a display ad management platform that delivers tens of billions of ad impressions monthly. Connected to all major ad networks and exchanges including GMO AD Partners supply side platform GMO SSP, GMO DSP enables advertisers to expand the scale of their distribution and target distributions to specific audiences using audience data. GMO DSP allows advertisers to optimize their media spend by using attribution modeling to identify which media is driving the most effective engagement. 

GMO NIKKO continues to strengthen its RTB platform, GMO DSP and going forward plans to continue growing the service.

DoubleClick Ad Exchange, Google (http://www.google.co.jp/doubleclick/advertisers/ad_exchange.html)

 

GMO NIKKO, an Internet ad agency business specializing in interactive marketing, is a wholly owned subsidiary of media rep firm GMO AD Partners. As lifestyles change, the ways in which we access media are increasingly diverse. Understanding this, GMO NIKKO builds comprehensive communication marketing strategies centered online. Our plans target challenges faced by our clients and help to foster a relationship in which client and consumer motivate each other.