January 31, 2012
- GMO Research
Press Release
GMO Research, Inc.
GMO Research Cloud Panel Launched Providing High Efficiency, Low Cost Global Research Solutions Starting with the China Market
Tokyo – January 31, 2012 – GMO Internet Group company, GMO Research today announces the launch of China Cloud Panel for research in the China market.
China Cloud Panel is part of the new GMO Research Cloud Panel - an efficient, low cost survey-based research solution that is set to roll out in multiple countries.
As more and more Japanese companies pursue global strategies and move into other Asian markets, demand is growing for Asia-focused research. GMO Research already provides global research solutions spanning 41 countries via its infoQ Global Network. However, the company sought to develop a service that offered multi-panel research with more efficient, cost effective panel recruitment and survey distribution.
The result was global research platform, GMO Research Cloud Panel.
GMO Research Cloud Panel is a cloud model solution that allows clients to draw from multiple research panels to recruit panelists with specific characteristics. The “one-stop” tool handles the entire process through to survey distribution. Going forward, GMO Research Cloud Panel will be expanded to include Vietnam and other Asia Pacific markets.
About the China Cloud Panel
Accurate Response Rate Prediction
Companies are often detracted from conducting research in global markets due to the difficulty in predicting response rates. However the China Cloud Panel, with the same strict quality management standards adopted by our research panels in Japan makes it is possible to conduct simulations based on the response histories of individual panel members and accurately predict response rate.
Diversity of Profiles Unique to GMO Research
GMO Research panels are managed and operated in accordance with our own quality standards designed to meet the strict research demands of our clients. Research is periodically carried out to ensure that a fresh and diverse panel is maintained comprising basic characteristics including gender, age and geographical location through to occupation, industry, preferences and ownership of specific products. Clients will be able to pinpoint panel members with specific sets of characteristics in line with their research objectives while benefitting from significant time and cost savings. The new China Cloud Panel features over 140,000 active members selected from major Chinese survey community site Wanyan (operated by insightCN).
GMO Research is seeking companies to participate in both its Japan and China research panels and aims to build the largest multi-panel research platform in China. Going forward the company will continue to grow the platform by adding more countries with a focus on the Asia Pacific region.
Media Inquiries
GMO Internet
Email: [email protected]
GMO Internet Group
GMO Internet Group is one of the most comprehensive providers of industry-leading Internet services worldwide. As well as domain registration, web hosting, ecommerce, and payment processing businesses that each hold the top share in their respective markets in Japan, services operated by the group include Internet advertising, search engine marketing and research. Global online security brand GlobalSign and major Japanese online securities brokerage, GMO CLICK Securities are also group members. In 2011 a new Social Media & Smartphone Platform segment was established bringing together group initiatives in social apps development, flash marketing and Android apps distribution. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.
GMO Research, Inc.
Company Name | GMO Research, Inc. http://www.gmo-research.jp/en/ |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Shinichi Hosokawa |
Business Description | - Local and global Internet research - Local and global social media research |
Capital | JPY50 million |
GMO Internet, Inc.
Company Name | GMO Internet (TSE First Section Code: 9449) http://www.gmo.jp/en |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce – Internet Media - Internet Securities – Social Media & Smartphone Platform |
Capital | JPY 2 billion |