GMO Brights Consulting Launched nomyne byGMO, An Online Naming Solution for Startups and Small Businesses: Finding the relevance of the naming for free with a machine investigation mechanism via AI

Tokyo, Japan – October 30, 2018 – GMO Brights Consulting (https://brightsconsulting.com/en/ ) today launched nomyne byGMO (https://www.nomyne.com ), an online naming solution for startups and small businesses.

In nomyne byGMO, customers will conduct a brand image investigation, searching the relevance of the naming - in terms of the existing company or brand names - for free and on the same day with a machine investigation mechanism via artificial intelligence (AI) just by filling out online the names the customers want to use as a service or company names. It also provides service from an advanced search that specifies the pronunciation, the designated goods, or the designated services for free up to 5 times a month to buying brand rights by forming alliances with patent attorneys.

▲Service Page Overview

Background of launching nomyne byGMO

GMO Brights Consulting has been providing various services related to building and protecting brands, managing the intellectual properties, and consultation since its foundation in 2004, such as rights protection online including acquisition and management of domains, and supporting registration of foreign trademarks.

At some startups, an individual or a small group of people has recently founded and established businesses using the Internet, such as selling original products on ecommerce sites, developing an application and service, and distributing video content by developing technology and spreading Internet.

Even if the customer is a small business, naming the new service, brand or company requires differentiating by the name with other companies and focusing on the protection of brands as intellectual property with a view to future brand development. Therefore, not only large corporations with global brands but also startups and small businesses are now interested in building and protecting brands.

However, some startups and small businesses do not have many individuals with specialized knowledge of intellectual property, and because outsourcing is expensive, the naming is difficult in terms of building and protecting brands.

Therefore, GMO Brights Consulting developed the nomyne byGMO for anyone to conduct a brand image investigation, searching the relevance of the naming with a machine investigation mechanism via AI online by utilizing intellectual property management know-how cultivated by building and protecting brands and GMO Internet Group’s technological strengths.

nomyne byGMO

The investigation into factors including the competition with other companies on the names the customers want to use and brand rights infringement usually requires specialized knowledge in intellectual property and experience. In nomyne byGMO, Japanese trademark database, the general words in dictionaries, other marketing data, and intellectual property management know-how that GMO Brights Consulting cultivated by building and protecting brands will be inherited to AI through which a machine investigation will be conducted.

nomyne byGMO will provide a naming solution for startups and small businesses through mainly three services shown below.

1. Brand image investigation (free)	Customers can search the relevance of the naming - in terms of the brand rights infringement - for free and on the same day. If the customers have multiple naming options, they can easily filter them. Examples of brand image investigation items - Completely or partly overlaps with existing company names - Strong relationship with general words - Simple name that is not even a brand name - Similarity with existing brands, the rights of which have already been bought
2. Advanced search (free up to 5 times a month)	In advanced search, customers can search the relevance of buying brand rights for free up to 5 times a month, specifying the pronunciation, the designated goods, or the designated services. It can be used to assume the commercial use or as a document to plan to buy brand rights in the future.
3. Buying brand rights (quotes)	Customers can buy brand rights by forming alliances with patent attorneys. In addition to filling out online the necessary information for a procedure, customers can use credit cards to pay for attorney's fee and Japan Patent Office revenue stamps. Individuals can easily buy brand rights.

▲Brand image investigation results

■Origin of the service name

The service name “nomyne" is based on “nomine,” which means “name” in Latin, and changing “mi” to “my” implies “my name.” Not only large corporations but also startups, small businesses, and individuals are now interested in “my name = brand.” GMO Brights Consulting is eager to provide service driving the new sales channel, such as nomyne that allows customers to buy their own brand rights.

Future plans of nomyne byGMO

1. Improving a machine investigation accuracy and speed every day by utilizing GMO Internet Group’s technological strengths, the company aims to become the number-one provider of online naming support.

2. Realizing strong naming support so that customers are able to expand outside Japan, by searching not only Japanese brands but also overseas brands.

3. Preparing English and Chinese service sites to meet inbound needs of overseas startups, such as branding in Japanese markets.

GMO Brights Consulting

As the company name’s origin “Support Your Brand with Rights” implies, GMO Brights Consulting has been offering services related to building and protecting brands, such as supporting registration and management of foreign trademarks for Japanese businesses that are expanding outside Japan, investigating an imitation sold on overseas ecommerce shopping malls, and proposing recurrence prevention measures, built around online rights protection measures against the risk of brand rights infringement including acquisition and management of domain names and the monitoring and recovery of the illegally used domains.

GMO Internet Group

GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also includes the world’s largest online FX trading platform, as well as online advertising, Internet media, and cryptocurrency related services. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan. For more information, please visit https://www.gmo.jp/en/